The acronym ‘MICE’ stands for ‘Meetings, Incentives, Conventions and Exhibitions’. MICE is used to refer to a particular type of tourism in which large groups, usually planned well in advance, are brought together for some particular purpose.
The MICE industry plays an important part in Thailand’s tourism scene. Thailand, as a prime tourist location, has been developing into an increasingly popular location to hold international events, both for marketing products and holding corporate seminars.
Event planning has become one of Thailand’s specialties, and MICE has great potential for future development and growth, to become a key sector in Thailand’s already well-established tourism industry.
The experts believe it can in some years out do the conventional tourism and take traveling in the world to a new level altogether. MICE is a powerful tool to be used for rewarding the corporate employees for their performances and motivating them to do well in their future tasks. It also allows corporations to mix business with pleasure making work look more fun and inspirational. There is a lot more to MICE tourism as it is growing with the speed of light.